Giacometti is a family restaurant that invites its patrons to slow down, savor, and connect. Inspired by the timeless charm of Italian dining, every detail is carefully curated to reflect authenticity, warmth, and elegance. The atmosphere is both intimate and refined, where tradition meets modern simplicity, and every plate tells a story of heritage.

The mission
The challenge was to translate the soul of Giacometti into a visual identity that feels as personal as a home-cooked meal, yet as polished as fine dining. It needed to evoke the Italian values of family, generosity, and taste, all while standing out in a crowded culinary scene. A design that whispers rather than shouts.

The results
We crafted a refined brand identity rooted in minimalist elegance. Soft earth tones, natural textures, and clean lines set the tone. A careful selection of four fonts was key: one warm and welcoming, like a handwritten recipe; one crisp and modern to bring freshness; one quiet and structured to provide clarity; and one with just enough flair to hint at indulgence.

The logo, understated yet memorable, anchors the brand with graceful confidence. Printed materials carry the same balance of restraint and richness — menus that feel like keepsakes, business cards with tactile charm, and signage that subtly seduces you to take a seat. 

Giacometti’s visual language now mirrors its culinary philosophy: honest, elegant, and heartfelt.